EDiMA, the European Digital Media Association, is an alliance of new media companies whose members provide new media platforms offering European consumers a wide range of online services, including e-content, media, E-commerce, communications and information/search services. EDiMA represents the interests of the new media sector in Europe in policymaking.

• As the representative of the new media sector, EDiMA supports policy initiatives that are pro-consumer and promote innovation and growth in the new media sector.
• The interests of all players in the value chain should be considered when formulating policy for the new media sector. This will ensure that everyone benefits from the cultural and economic opportunities that the new media sector offers and that new media continues to act as a driver for cultural diversity.
• Pan-European E-commerce for physical and digital goods and services has the potential to be a key driver for greater consumer choice and enhanced competitiveness. EDiMA advocates policies to ensure barriers to pan-European E-commerce are addressed and consumers can benefit from cross-border commerce.